The resulting strategies identified to accomplish the two priorities include:

  • Videos presented in a story telling format with input from subject matter experts that speak to the various “life cycles” as they affect financial literacy, job search strategies, networking, and development of social capital for women
  • Taking a virtual approach to information dissemination and learning
  • Linking videos and resources to all stakeholders/partners organizations web sites, social media, you-tube, and on site locations
  • Using train the trainer methods for all partners in use of materials, resources and tools.
  • Use of a virtual job search coaching tool to assist with learning strategic job search and offering personal coaching and mentoring to women
  • Use of videos can be extended beyond Northumberland County – into the rest of Canada thus supporting its sustainability over the long term (resources not dependent on location – rural setting or provincial)
  • Resources are also relevant to immigration portals and new immigrants seeking employment
  • Incorporate these tools and resources as part of an economic development plan in the County

Canada’s theme for International Women’s Week 2012 is Strong Women, Strong Canada – Women in Rural, Remote and Northern Communities: Key to Canada’s Economic Prosperity.

At a Toronto press conference held in March of this year, The Honourable Rona Ambrose , minister of Public Works and Government Services and Minister for Status of Woman Canada announced a new initiative that would provide funding to rural and community-based organizations across Canada to identify and respond to the economic security and prosperity needs of women in their communities.

The Community Training and Development Centre (CTDC) in Cobourg was one of the organizations across Canada chosen to receive funding for the project.

CTDC’S three-year project will work with local and rural women throughout Northumberland County to assess economic security and prosperity of women in these communities. The project is designed to build partnerships and collaboration between community stakeholders, particularly employment services agencies in Northumberland County (CERP – Northumberland), the Social Services Department of the County of Northumberland, Economic Development, The County of Northumberland and Agriculture and Creative Economy, The County of Northumberland.

The project will consist of three phases. The first phase consists of research into the role that gender plays in economic security. The next phase is a series of approximately 7 forums involving women representing all demographics. Forums will take place from Sept to Jan in the following areas of Northumberland: Port Hope, Cobourg, Brighton, Alderville and Campbellford. The final phase involves compiling all the input from the forums and developing a community action plan.